"Do you remember the Mercedes TV commercial a few years ago that showed a Mercedes crashing into a concrete wall during a safety test? An engineer in a white lab coat walks over after the crash and kneels down to examine the damage, which is minimal. A reporter then asks the engineer about Mercedes' energy absorbing car body. After the engineer tells all about the unique design the reporter asks him why Mercedes doesn't enforce their patent on the design, a design evidently copied by several other companies because of its success.
"The engineer then replied matter-of-factly, 'Because some things in life are too important not to share.' How true this is. There are many things in life that fall into this 'too important not to share category.' Advances in science, in medicine, in technology. But all of these pale in importance to that of sharing our faith."
As Billy Graham said, "I am convinced the greatest act of love we can ever perform for people is to tell them about God's love for them in Christ."
There are many ways we can do this. Here's one very simple way. For example, whenever I eat at a restaurant, I always leave one of my Good News business witness cards with the tip. And whenever a suitable opportunity arises, without being pushy, I ask the person I am talking to if I can give him or her one of my cards. It is a very attractive card that invites people to visit the Good News websites. The site has many articles that speak to the felt needs of the average person—articles that deal with overcoming worry, stress, marriage, relationships, and the like.
And, by the way, speaking to an individual's felt needs is the only known sure-fire way to get people to read any message.
I've never had anyone ever refuse to accept one of these cards. They are attractively printed and are not in any way preachy. This is a very easy, attractive, and non-offensive way to witness even for the most timid person.
It is true, the gospel message of Jesus Christ is far too important not to share. Please send today for a pack of Good News Business Witness cards so you, too, can be involved in what God is doing in the world today.
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